1.Can my franchise have more than one value? Yes. It will have a "standalone value" as a going concern, reflecting the way the business is currently operated. It also will have a higher "investment value," based on potential consolidation with a neighboring or same market wholesaler.2.Is Fiji water really worth $103 per case?Ask the independent arbitrator who agreed with Ippolito/Christon that the "lost profits" over a ten-year period resulting from Fiji's termination of this add-on brand amounted to $4.2 million
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