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Tecate’s Big Fight/Cinco de Mayo Report Card

Dear Client: Tecate and Tecate Light together were the fastest-growing Mexican brands in total US food, outpacing the Mexican imports category: Tecate brands grew 14.5% in the channel the week ended May 9, per Nielsen. Of course, they are priced a the domestic premium category and so enjoy that benefit. (Mexican imports overall were reportedly up 12.9%; Corona grew 12.5%.) Tecate brands also grew almost 46% in Walmart (vs. 32% for Mexican imports) during the same period, says Nielsen. Of

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