Tecate to Sponsor Canelo

Dear Client:Heineken USA announced it will enter 2016 as the exclusive beer and presenting sponsor for Golden Boy Promotions with Tecate and has signed an endorsement contract with current Middleweight Champion and Golden Boy Promotions fighter, Canelo Alvarez.For the first time in the brand's history, Tecate will endorse an individual boxer, Canelo, leveraging his popularity to promote the brand's 2016 'BORN BOLD' campaign. For those of you unfamiliar with Canelo, he is one of boxing's brightest stars boasting a record