Dear Client: Boxing fan Tecate distributors, take heed: You may be selling a little more beer come May. Today Heineken USA announces that Tecate is the exclusive beer sponsor for the uber fight between Floyd Mayweather Jr. and Manny Pacquiao in Las Vegas on May 2. The fight is expected to break previous viewing records. It could bring in some 33 million viewers, the largest telecast sporting event aside from the Super Bowl. According to HBO-Showtime, Mayweather and Pacquiao alone
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