Surfin’ U.S.A.: Surfside Goes National

Dear Client: After a breakout year this past year, in which it grew 563% to 1.3 million cases sold, and put vodka-based hard tea RTDs on the map, Surfside is now making moves to try and own the subsegment it helped create, across the map. Indeed, the brand announced today that it’s expanding distribution to 48 states this summer, which is more than double the amount of states it started with this year (20), and six times the amount it