“Suppliers are like Seagulls”

We recently spoke with Jim Koch, founder and brewer for the Boston Beer Co., brewer of Sam Adams and Sam Adams Light. Here is an excerpt of our conversation:HOW IS SAM LIGHT GOING? "Sam Light is doing fine at this point. It has followed a very typical volume curve for a successful new product introduction. First it takes off gets a ton of trial, and then trial falls off and it settles into a base of committed drinkers. That then