Super Lyte Launches with 20-Plus States and Big Year-One Ambitions

Dear Client: Stateside Brands, maker of breakout RTD hit Surfside, intros its next big new RTD play this week, when Super Lyte Vodka + Ade starts to hit half the country (more or less). We caught up with CEO Clement Pappas and President Matthew Quigley on why they've expanded their market coverage; why it shouldn't cannibalize Surfside; and what success looks like in year one. First, a refresher: As BBD broke news last fall, Super Lyte is a non-carbonated vodka