It's the largest single ad venue in the world. It reaches 90 million viewers, most of whom are males in their upper 20s who prefer to drink beer over Merlots. And it's the ONLY venue where people are actually interested in watching the commercials almost as much as the game. THIS IS IT. So yes, dang it, it's important. And in the beer business, it's all about Anheuser-Busch for the Super Bowl. A-B won the USA Today AdPoll for the
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