Sup! Organic Hard Seltzer Strikes Partnership with Milwaukee Brewing Co. as it Hits National Chain

Dear Client:  You may never have heard of Sup! Seltzer, which bills itself as the first-to-market, completely USDA certified organic hard seltzer.  Neither had we. And then we saw the brand in our H-E-B, next to the big guys, line priced more or less with Truly -- despite having the "more premium" status of being 100% organic.  With that "ownable" point of differentiation in the hard seltzer category, founder Chase Brooks tells BBD, they're landing lots of chain placements around