Distributors reporting brisk post July 4th selling as weather is cooperating around much of the country and consumers seem to be thirsty. INDEPENDENCE DAY SELLOUT. IRI concurs. For the 1 week ending July 6th, the beer industry was up 3% (5% dollar growth) in supermarkets, according to scans. A-B volume was up big 8%, Coors was up 5%, and Miller down 4%. Most distributors also reporting strong selling for the two weeks after that. "We're selling beer out here in
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE