SUMMER SELLING COUNTDOWN

While the official beer selling season gets underway on Memorial Day (May 26 this year), marketers are hoping to make up for a lackluster Q1 by getting summer started early as warm weather sweeps the South and West and consumers end their Lenten abstemiousness. The sweeps and promos this year for the bigs are relying more heavily on driving consumers to websites this year, which is risky considering that the WSJ reported yesterday that 42% of Americans don't ever surf