Beer Business Daily November 16, 2010Sub-Premium Loss is Premium GainDear Client:Yes, we are cycling very easy numbers from last October. Yes, October weather last year was dismal and much better this year. And yes, the price increase this year wasn't as pronounced for premiums as on sub-premiums. But even with all those caveats, our big mega-brands had one hell of a month.And at the top of the heap is Bud Light, which gained almost a full share point with pricing
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