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Stone Blames Keystone Light for Declining Sales in Court

Dear Client: The long-awaited trademark trial between Stone Brewing and MillerCoors is upon us.  BACKGROUND. Recall, back in February 2018, the craft brewer filed suit against MillerCoors, accusing MC of watering down its Stone trademark after rebranding their value brand Keystone to "Stone" in 2017. In response, MillerCoors claimed that its use of "Stone" predates Stone Brewing's use of the term, therefore granting the big brewer exclusive rights to the mark.  There's been some back and forth in the courts

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