Stoke, Protect, and Exploit

Stoke, Protect, and ExploitSounds like a sneaker factory in Asia. But in this case it refers to Miller's strategy to turn around its U.S. business.Yes, day one has started at the Miller Brewing Co. annual distributor spectacular. Your editor, under a heavy camouflage of cheese, attended the opening reception / brand experience and day one of the general session. A few things caught our eye at the brand experience. Miller is rolling a new cooler pack with 16oz plastic bottles,