St. Pat’s Day Scans Stink for Beer

Dear Client: The latest week’s worth of scans in Circana, ended 3/16, is another tough one for beer. Indeed, the beer brand family charts present a sea of red. That’s not ideal, as this week of data includes most of the 2025 St. Patrick’s Day holiday period, which occurred this year on Monday the 17th.  Beer dollars were down 4.4% for the week (vs. -0.6% for spirits and -5.2% for wine), declining a bit more for the week than total