Sports Drink-Inspired Alcohol Finds its Moment?

Dear Client:  Sports-drink-inspired alcohol isn’t new, but the level of attention it’s drawing sure is. Case in point: Bump Williams Consulting’s inbox.  BWC alerted BBD to piles of inbounds on the category, sharing how it has been “inundated with requests for information on this emerging growth segment that center around ‘who was first to market,’ ‘what have sales rates and velocity numbers looked like over time,’ ‘who are the key players,’ ‘what are the key flavors and package sizes driving