Beer Business Daily – beer industry news and numbers

Spirits to Overtake Traditional Beer Next Year?

Dear Client: At the DISCUS conference last week in New Orleans, IWSR Americas COO Brandy Rand shared sobering news that spirits will likely overtake beer in both value and volume in 2023 -- if you count RTDs (of any base) as a completely separate category, as they do.  But don't panic, beer people: This merely demonstrates the importance of the sizable RTD category to beer. Indeed, malt beverages comprise the majority of RTDs (which IRI has pegged at about 12%

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