Spirits and Wine-Based RTDs Outselling Malt Seltzer, And It’s Not Even Hot Yet

Dear Client: Bump Williams Consulting’s chief strategy officer, Dan Wandel, put out a short note yesterday detailing the “latest milestone” in the ever-evolving flavored alcohol world… Spirits and wine-based RTDs are outselling malt seltzer, and it’s not even hot yet. Indeed, the combined sales of spirits and wine-based RTDs have outpaced malt seltzer sales over four-week frames before, Dan shared, but they all occurred in summer periods last year: the four weeks ending Jul 13, Aug 10, and Sep 7,