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Spirit-Based RTDs Are Up Big at Breakthru

Dear Client: Breakthru's beer/RTD business is seeing a similar dynamic to many other wholesalers: Just beyond the record-breaking COVID years, beer is trending flat, while spirits and some other RTDs are way up. In part two of our interview with the juggernaut multi-state beer, wine and spirits wholesaler, Breakthru EVP Supplier Relations Kevin Roberts characterized their COVID-time beer sales over the past two years as "quite strong and very consistent." But “coming out of the pandemic, and facing inflation, and

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