SPIM Section: What’s Working, What’s Not

SPIM is a term that I believe started in Texas and is now commonly used across the country. It is short for Specialty/Import, and it is the section of the cold box that is getting all the attention today as the source of growth in an industry where premium beers are only growing where discounts and IRCs are deep.Within the SPIM segment off-premise, some parts are working better than others. Everybody has covered the Mexican beers and their success, so