SpikedAde Keeps Revising Projections Upward

Dear Client: You've heard of a vodka-Gatorade. Now it's in a can and it's moving faster than almost anyone anticipated – including the people who made it. If you checked our download of the budding segment earlier this year [see BBD 01-30-2026], you may be thinking: Hasn't the industry tried this before? The answer: Well, kinda. But as SpikedAde CMO Lisa Lee, a Diageo vet, points out: timing is everything in this industry. And signs point that this could be