The following are selected comments from our readers this week regarding how to improve beer's image:"Stop bragging about the taste of your light beer. It is ridiculous for consumers, they know all these light beers taste like water, and 99% can't taste one from the other."Stop promoting water as the most valued ingredient of beer, like Coors does."Stop airing commercials where the beer drinker is pictured as a moron, a stupid ass, ..., all in the name of trying to
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