Sparks and Tilt Spark Sales

Since it's tough to get a read from scan data on how Sparks is doing due to lack of distribution points and its independent c-store skew, and for Tilt because of its recent rollout, we went to the pros: the BBD Truth Squad.BACKGROUND. In case you don't know, Sparks and Tilt are 16oz can malt beverages with citrus flavors and caffeine and other Red Bull-like herbs added. Sparks is made by independent McKenzie River, and Tilt is made by A-B.