Some Very Early Super Bowl Reads from Retailers

Dear Client: We won't get a holistic early read on beer sales for the Super Bowl for about another week. But a couple of retailers have sent out early reports on what trended during the big game. GOPUFF SAYS BUD LIGHT COMMERCIAL MOVED SALES UNIT TRENDS. Gopuff, the on-demand online retailer, says that its "vertically integrated model and access to real-time data" allows it to see "exactly how effective" Super Bowl commercials are.  The company published a Super Bowl trends