Soft Read on Labor Day

Dear Client:Latest IRI included trends for the four weeks to September 4 -- AKA, the Sunday before Labor Day Monday. So how'd beer do? Keep in mind this isn't a full read on the holiday period by any means; a full assessment typically looks at the actual holiday (of course) and even a little time after.But it's interesting (in a furrowed brow manner) that all channels saw soft beer volumes for the period: Beer volumes were down 0.9% in food,