Dear Client: As alcohol trends flatten, "restaurants, bars and other establishments are having to get equally creative with their drink offerings to meet the needs of consumers opting for booze-free nightlife experiences," says Nielsen, opening its charting of the "sober curious" movement. It's a roundup informed by a survey that the research firm conducted with the Harris Poll as well as a 2019 Nielsen CGA On-Premise User Survey dubbed "Reasons for Reducing Alcohol Consumption." These sources found that Millennials are
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