Sleeping Giant is Awake

A-B is taking a new direction, and the freshness campaign is the cornerstone. Look for a BIG push behind this notion that fresh beer taste better, and specifically that fresh beer lacks an aftertaste. At the Prudential Back to School Conference yesterday, August Busch IV outlined some of the things they will be doing to reverse recent lackluster trends. ABIV says challenges are nothing new. Remember the doubling of the tax in '91? Overcame it. Remember Miller's price war? Weathered