Signs of FMB Maturation in the Segment’s Strongest Region

Dear Client: Everyone knows that FMBs have been one of the few beer segments seeing growth over the last year. But what goes up tends to go down ... eventually.  In the latest 52 weeks, FMB dollars grew 16.5% nationally (NIQ's xAOC+Conv+Liq), but that growth is "only" 11.6% in the latest 13 weeks and 10.4% in the latest 4 weeks. (through 2/24/24).  So is that a sign of a slowing trend?  In the latest installment of our "Around the World"