Sierra ’19: New CEO, More Growth for Hazy and Millions in Media Spend

Dear Client: This will help quantify the Great Haze Craze of 2018: Sierra Nevada's Hazy Little Thing did about 106,000 barrels in its first year of existence, almost doubling projections. That's bigger than many of the top 50 craft brewers. That blockbuster brand helped Sierra get to positive territory, finally, after two years of roughly 7% declines. "Up to that point, we had been 35-0, and then had two losing seasons," CCO Joe Whitney told BBD. That was "culturally tough