Beer Business Daily – beer industry news and numbers

Should We Be Bullish on Pricing?

As you know, BBD has warned that soft volumes going into the holidays and the new year may create downward pricing pressures, particularly if Crown Imports rescinds Gambrinus' price increase on January 2 as promised. So it's curious that A-B is so bullish on price increases sticking next year, even as we are seeing negative mix shift toward cheaper beers among the big brewers.What gives? First, everybody is aware that rising commodity prices and other costs will keep the pressure

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