Beer Business Daily – beer industry news and numbers

Shocking Shock Top Pricing in Washington

April 11, 2014 Dear Client: Sources have alerted us to a very aggressive price drop A-B is initiating in the State of Washington. Apparently A-B wholesalers sent out a massive price decrease on Shock Top and Goose Island half barrels. They are currently $109 versus Blue Moon at $126. In a price letter to retailers the distributor shows Shock and Goose half barrels at $56 per keg, a $70 per keg gap to Blue Moon. The apparent plan is to

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels