Shelfmageddon: Retailers Crunch Numbers to Slash Slow Movers

January 27, 2014Dear Client: Few know the ongoing industry secrets like retail whisperer Bump Williams. We pried about his late 2014 planning meetings with some 49 major retail chains on everything from shelf sets to merchandising to pricing. The biggest takeaway: This spring set around, category captains need to produce. A surprising number of retailers who haven't used "real" metrics will now hold packages accountable to hit certain measures of price and velocity per ounce, and more. It's just math: