Shelf Space Could Get More Challenged for Beer

Dear Client:Continuing our conversation from yesterday with retail whisperer Bump Williams, we asked him to set the agenda toward the end of our conversation. What is top of mind for the man who travels the nation meeting with scads of retailers, brewers, and distributors? "There are a couple of things," he said. "Obviously, I can't divulge retailer concerns. But there are probably two or three things I think about. Let's talk about this SKUmageddon. We've got probably 12,000 beer SKUs