Beer Business Daily – beer industry news and numbers

Severe Weather Rocks Memorial Day

Dear Client:  While we remain aware that weather is the most common retroactive "excuse" for lackluster beer sales, the severity and breadth of weather patterns over the important Memorial Day weekend warrant a preemptive mention.  SEVERE STORMS. The central and eastern U.S. experienced a series of severe storms, including tornadoes, large hail, and damaging winds, particularly in the mid-Mississippi, Ohio, and Tennessee River valleys. At least 21 people were killed across four states due to tornado-spawning thunderstorms in Arkansas, north

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels