Session Beer is Hot, Even if Drinkers Don’t Know What That Means

Dear Client:It was just about a week ago that Nielsen shared some very interesting insights from our stage in San Diego, some of them commissioned just for their talk at our Summit. Dubbed, appropriately, "Is the Sky Falling?" it explored trends in session, flavor, and spirits (especially) stealing beer's share.PREMIUMIZATION CONTINUES. This won't surprise anyone who has been keeping abreast of trends: Since January of 2015, in the on-premise, standard-priced beer is down 6%. Meanwhile, premium priced beer has grown