September Strength

September is proving to be a strong beer sales month. Analysts are raising A-B's expected STR number for the third quarter, mostly to flat or up slightly from being down. While July and August were lackluster, a late Labor Day and a strong buy-in ahead of October price increases has beefed up September and, we hear, October sales.Still, many distributor we spoke with are experiencing a tough second half of the year so far. Comparisons are only getting harder to