Seltzers Bleeding in Midwest, But Cavalry is On The Way

... In the form of FMBs, imports, and economy segments.   Dear Client: Welcome to our quarterly-ish update with 3Tier Beverages, where we grokk pertinent (and aberrant) trends in beer around the country with the data-focused bev alc consultancy. We call it, "Around the World With 3 Tier." Pretty clever.  This first installment looks at what's driving declines -- and what's acting as a life jacket -- for end-of-summer malt trends in the Midwest. Why single out the Midwest? It