Seltzer Couldn’t Break 10 Share for Memorial Day, But…

Dear Client: NBWA chief economist Lester Jones posted an interesting seltzer share chart using Fintech and NBWA numbers. Seltzer wasn't able to break 10 share around the Memorial Day holiday, though it sorta "kissed" that benchmark last year. It's now roughly the same volume base as it was in 2020, YTD to June.  Seltzer is still growing -- but so is the rest of beer. Can seltzer trends keep pace as the on-premise, where it traditionally under indexes, continues to