Selling to Supermarkets

Last year was a terrible year for your supermarket accounts. The economy caused actual deflation of prices, flat sales, and a loss of market share to mass merchandisers. In fact, beer was one of the very few categories that saw pricing growth. That's the good news: supermarkets need you now more than ever.Loss LeadersDoes the major supermarket chain sell your beers under cost? While many distributors and brewers believe this is the Holy Grail of beer marketing, I am of