Scary October

Dear Client:The hits just keep on a'coming. October off-premise scans (four weeks to November 1) corroborated what we've been hearing anecdotally for weeks: pricing timing, weather, sell days, and unemployment have conspired to dampen beer sales.Consider these trends for October in national IRI all-scan, which seem to be worsening every month: -Bud Light down 9.2%-Budweiser down 14.5%-Miller Lite down 7.6%-Coors Light down 2.3%-Corona down 9.3%-Heineken down 13.6%All of these brands are experiencing accelerated decreases in their trends compared to 13