Sazerac Steps in For Fresca Mixed, Coming Malt Play, “Fresca Hard,” And Minute Maid Spiked

Dear Client:  In a sudden turn, Sazerac has joined Coca-Cola’s Red Tree Beverages roster, taking over Fresca Mixed and picking up responsibilities for a couple of other Red Tree brands as well, as sister publication Wine & Spirits Daily first reported yesterday. The development comes after Constellation notified its Gold Network on Monday that it would transition Fresca Mixed out of its business. The move wasn’t entirely shocking, as Constellation has been steadily narrowing focus to its core beer portfolio,