SAMCOM: A-B “Ready” For a Year Unlike Any Other

Dear Client:  On stage in Los Angeles last week, Anheuser-Busch executives struck a confident, but measured, tone at SAMCOM 2026, leaning into the meeting’s theme – “Are You Ready?” – as they outlined plans built around portfolio focus, stepped-up investment, and a calendar they described as one unlike any other in recent memory.  BRENDAN ON “ENCOURAGING SIGNS.” Opening the meeting, CEO Brendan Whitworth framed the blueprint leading up to this week’s meeting. “It’s the outcome of making hard choices, choosing