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Sam Adams Rocks Q4; Getting Back to Roots

Boston Beer Company posted shipment increases of 6% in the fourth quarter of 2004, while STRs were up 4.6%. The company is finding its legs again as the tough comparisons of the Sam Light rollout are easier now and it focuses again on Sam lager. For the entire year 2004, Boston Beer reported a 2.5% increase in shipments. Founder Jim Koch said that the strong Q4 volumes are attributed to strong off-premise execution, with more ads, more features, more displays,

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