Sabia on Doing Things Differently, and Problems as Opportunities

Dear Client:  Day 2 on the ground at the NBWA Convention in Vegas saw more sober contextualization of the moment, and rallying folks to remember beer's ability to bring people together.  Early on in his conversation with NBWA immediate past chair Rebecca Maisel, Constellation’s Jim Sabia admitted: Constellation Beer is changing its playbook. That was one main point from the fireside chat, which featured a lot of long-term optimism on the category, and brand-building insights. Another subtext: Problems as opportunities.