Sabia on Building the Constellation Beer of Tomorrow

Dear Client:  Jim Sabia’s fireside chat at the Beer, Wine & Spirits Summit last week saw the Constellation Beer President divulge the details on their recently “evolved” play book – including breaking into the light beer space with repositioned price of Oro and Premier, which is starting to pay off; building brands from West to East; and how they’ll develop new brands like Barrilito with discipline. He also offered some hints about how they’re viewing spirits RTDS (as well as