Rocking Rock Green Light

Labatt USA, which is owned mostly by Interbrew, is the marketer behind the second most successful low carb beer, Rock Green Light, the line extension off Rolling Rock. Rock Green Light has achieved record shelf space and has sold well over a million cases since its launch. BBD had the opportunity to speak with Bryan Semkuley, VP at LUSA. Here is a transcript of part of our conversation:Q: I really just wanted to-I hadn't talked to anybody at LUSA about