Reyes Takes on Full Brown-Forman Portfolio in California

Dear Client: Fresh off the news a couple of weeks ago that Reyes would take on Tito's in California, the company is announcing that it has struck a partnership with whiskey et al. giant Brown-Forman in California, effective May 1, to distribute their full portfolio.   Recall that Reyes has already been a "strong" partner to Brown-Forman,"supporting its Jack Daniel’s & Coca-Cola RTD in California since 2022," per release. “Brown-Forman currently distributes its remaining spirits in California through Republic National Distributing