Reyes, A-B, and Straub Cut Brand Transfer Deal

Lending wings to the notion that Anheuser-Busch will do whatever it takes to gain access to their new brands, BBD has learned that A-B has cut a complicated three way deal between its Los Angeles area independent distributor, Straub Distributing, Reyes Holdings (LA's all-other distributor), and Riverside Distributing (A-B's Orange County branch). In the deal, which isn't quite complete, A-B will transfer a portion of their Riverside branch territory to Straub. In exchange for that, Straub will transfer its Heineken