Retailers, Wholesalers Pushing Back on Natty Light Seltzer Pricing

Dear Client: In response to our report yesterday on the hard seltzer wars, and how Natty Light Seltzer is curiously selling at very premium prices, we received a ton of feedback from both wholesalers and major retailers backing up our theory that they're not as eager to drop price on a very profitable and high velocity category so soon as A-B apparently is.  A sampling? "Regarding Natural Seltzer pricing, a couple things: First, of all the rush to go to