Retailers Looking at “Incrementality”

October 10, 2011Retailers Looking at "Incrementality"Dear Client:We have a short issue for you today. We want you to ease into the week on this Monday morning with very little reading.One new innovation in assortment management is this idea of incremental items or "incrementality", which is basically the concept of moving away from hurdle rates of items that are currently sitting on the shelf and looking at regional trends for items that should or shouldn't be on your shelf. You know